T
New
text book for Marketing students
International
Marketing
by Geri
Clarke & Ian Wilson
published
by McGraw Hill
http://www.mcgraw-hill.co.uk
-Business & Economics-Marketing-International Marketing
keywords: higher
education, business, marketing, international marketing
Table
of Contents
Chapter
1: International Marketing Orientation and Perspectives
Chapter 2: International Marketing and Digital Technology
Chapter 3: International Market Research and Insights
Chapter 4: International Marketing Planning
Chapter 5: International Marketing Environmental Audit
Chapter 6: Core Strategy Dimensions in International Marketing
Chapter 7: International Market Entry Mode Strategy
Chapter 8: Marketing Channels in Foreign Countries
Chapter 9: International & Global Brands & Products
Chapter 10: International Pricing & Payments
Chapter 11: International Marketing Communications
Chapter 12: Relationships & Management of International Marketing
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