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 Books & Courses
International
Marketing & Alternative Energy
Keywords:
higher
education, business, marketing, international marketing
This book takes a thematic
approach to International Marketing in the 21st century. The comprehensive text
covers ethics and environmental issues throughout and provides students with
plenty of opportunities to apply learning, evaluate models and 'think outside
the box'. The topics and issues will aid and inspire debate that will help
students develop skills and knowledge they need for the world of business.
The chapters provide case studies and examples of both commercial and
not-for-profit business practices and problems. The whole book provides a
basis for students to learn how to create. develop, manage and execute
international marketing plans and deal with on going issues. It will help them
to become effective practitioners.
Key
Features include:
-
coverage
of international issues including emerging markets, digital technology,
environment, culture country -of origin, global branding, market entry
strategies, SMEs, planning relationships and services
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European
and global examples and cases including Ove Arup, Bentley, Phillips,
Seagrams ,Xerox and Michelin
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Tasks
and discussion questions that encourage students to apply, analyse and
evaluate knowledge gained in the text.
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Chapters
on International Marketing planning and relationship management.
Table
of Contents
Chapter
1: International Marketing Orientation and Perspectives
Chapter 2: International Marketing and Digital Technology
Chapter 3: International Market Research and Insights
Chapter 4: International Marketing Planning
Chapter 5: International Marketing Environmental Audit
Chapter 6: Core Strategy Dimensions in International Marketing
Chapter 7: International Market Entry Mode Strategy
Chapter 8: Marketing Channels in Foreign Countries
Chapter 9: International & Global Brands & Products
Chapter 10: International Pricing & Payments
Chapter 11: International Marketing Communications
Chapter 12: Relationships & Management of International Marketing
The
author has been providing his own electricity from the wind and sun for many
years. In this book he explains how you can do it. There are chapters on the
various system components required [including inverters and charge controllers
],how to put them all together, batteries, grid-connected systems and
there is even a basic electricity primer. Andy has analysed the output of his
system for over 10 years and these real-life figures are included
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Heating with Wood (2nd
ed.) -
wood fuel, stoves & home heating
Learn how to heat your space and
water using a renewable carbon-neutral resource -wood. This book covers
everything you need to know, from planning your system, choosing, sizing,
installing and even making a wood burning stove, obtaining and storing firewood,
plus cooking with wood and heating your water with a back boiler. It includes
chainsaw use, basic forestry, health and safety, chimneys, biomass systems,
pellet and woodchip stoves and even how to light a fire and keep it going.
by
Andy Reynolds.
Available
from www.lowimpact.org ( books /
energy)
Redfield Community Winslow Bucks.
For
other course
details go to www.lowimpact.org.
Courses
delivered by Andy Reynolds in 2011 are below.
Date 2011
30th Apr-1st May Managing
Small Woodlands
22nd-24th May Building
with Timber
2nd-4th Sept Wind
& Solar Electricity
Contact www.lowimpact.org
or Andy Reynolds for
more details
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